Comprehensive Digital Marketing Education
The digital marketing and SEO course at AEN Digital Academy is designed to create skilled digital marketers who can drive business growth in the digital landscape. Our comprehensive curriculum covers all essential aspects of digital marketing, from search engine optimization to social media advertising.
In today's digital-first world, businesses need skilled professionals who understand how to leverage digital channels for maximum impact. Our course provides hands-on training with real campaigns, industry tools, and current best practices that are immediately applicable in professional settings.
Our experienced instructors, who have managed successful digital marketing campaigns for various industries, bring real-world insights and proven strategies to the classroom. You'll learn not just the theory, but how to execute campaigns that deliver measurable results and ROI.
With our focus on practical application and industry relevance, this course prepares you for immediate employment opportunities in digital marketing agencies, corporate marketing departments, and as a freelance digital marketing consultant.
Who Should Take This Course?
Perfect for various backgrounds and career goals
Marketing Professionals
Traditional marketers looking to upgrade their skills for the digital age.
Business Owners
Entrepreneurs and business owners who want to handle their own digital marketing.
Career Changers
Professionals from other fields looking to transition into digital marketing.
Fresh Graduates
Recent graduates who want to start their career in the growing digital marketing industry.
Course Curriculum & Modules
Comprehensive curriculum covering all aspects of digital marketing
Digital Marketing Fundamentals
3 weeksLearn the foundation of digital marketing, customer journey, and digital marketing strategy.
Key Topics:
- Digital marketing landscape and trends
- Customer journey and buyer personas
- Digital marketing strategy development
- Marketing mix in digital environment
- ROI and performance measurement
Learning Outcomes:
- Understand digital marketing ecosystem
- Create comprehensive marketing strategies
- Define target audiences effectively
Search Engine Optimization (SEO)
4 weeksMaster on-page and off-page SEO techniques to improve search rankings.
Key Topics:
- SEO fundamentals and ranking factors
- Keyword research and analysis
- On-page optimization techniques
- Technical SEO and site performance
- Link building and off-page SEO
Learning Outcomes:
- Implement effective SEO strategies
- Conduct comprehensive keyword research
- Optimize websites for search engines
Social Media Marketing
3 weeksLearn to create and manage social media campaigns across major platforms.
Key Topics:
- Social media strategy and planning
- Content creation and curation
- Platform-specific optimization
- Social media advertising
- Community management and engagement
Learning Outcomes:
- Create engaging social media content
- Run effective social media campaigns
- Build and manage online communities
Google Ads & PPC Advertising
4 weeksMaster paid advertising on Google Ads and other PPC platforms.
Key Topics:
- Google Ads account setup and structure
- Keyword research for PPC
- Ad copy creation and optimization
- Bidding strategies and budget management
- Performance tracking and optimization
Learning Outcomes:
- Create and manage Google Ads campaigns
- Optimize ad performance for better ROI
- Implement effective bidding strategies
Content Marketing & Email Marketing
3 weeksLearn content creation, email marketing, and marketing automation.
Key Topics:
- Content strategy and planning
- Blog writing and content creation
- Email marketing campaigns
- Marketing automation tools
- Content distribution and promotion
Learning Outcomes:
- Create compelling marketing content
- Design effective email campaigns
- Implement marketing automation workflows
Analytics & Performance Measurement
3 weeksMaster web analytics, reporting, and performance optimization.
Key Topics:
- Google Analytics setup and configuration
- Key performance indicators (KPIs)
- Conversion tracking and optimization
- Reporting and data visualization
- A/B testing and experimentation
Learning Outcomes:
- Analyze marketing performance data
- Create actionable reports
- Optimize campaigns based on data insights
Tools & Technologies You'll Master
Industry-standard tools used by professional digital marketers
SEO Tools
Social Media
Advertising Platforms
Analytics & Tracking
Email Marketing
Content Creation
Course Schedule & Duration
Flexible learning options to fit your schedule
Part-Time Evening
Monday, Wednesday, Friday, 6:00 PM - 9:00 PM
Perfect for working professionals who want to learn while working.
Weekend Batch
Saturday & Sunday, 9:00 AM - 5:00 PM
Weekend-only classes for those with weekday commitments.
Intensive Weekend
Saturday & Sunday, 9:00 AM - 6:00 PM
Accelerated program for those who want to complete quickly.
Real-World Projects & Portfolio
Build a portfolio that showcases your digital marketing skills
Complete SEO Audit
Conduct a comprehensive SEO audit of a real website and provide actionable recommendations.
Technologies:
Social Media Campaign
Create and execute a complete social media marketing campaign for a local business.
Technologies:
Google Ads Campaign
Set up and optimize a Google Ads campaign with focus on conversion optimization.
Technologies:
Email Marketing Campaign
Design and execute an email marketing campaign with automation workflows.
Technologies:
Career Opportunities After Completion
Multiple career paths in the growing digital marketing industry
Digital Marketing Specialist
Manage comprehensive digital marketing campaigns across multiple channels.
Key Skills:
SEO Specialist
Focus on search engine optimization and organic traffic growth.
Key Skills:
Social Media Manager
Manage social media presence and campaigns for brands and businesses.
Key Skills:
PPC Specialist
Manage paid advertising campaigns on Google Ads and social platforms.
Key Skills:
Admission Requirements & Process
Simple admission process for motivated learners
Requirements
Educational Background
Minimum 10+2 education or equivalent. Basic computer skills required.
Digital Literacy
Basic understanding of internet, social media, and digital tools.
Communication Skills
Good written and verbal communication skills in English.
Marketing Interest
Genuine interest in marketing, advertising, and business growth.
Admission Process
Application Submission
Submit your application form with required documents and personal statement.
Counseling Session
Attend a counseling session to discuss your goals and course suitability.
Basic Assessment
Take a simple assessment to evaluate your digital marketing knowledge.
Enrollment & Payment
Complete enrollment formalities and choose your payment plan.
Frequently Asked Questions
Ready to Master Digital Marketing?
Join the digital marketing revolution and build skills that drive business growth.
📞 Call Us
+91 8081478084
📧 Email Us
contact@aenacademy.com
💬 Response Time
Within 2 hours